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STILL BABES IN BOY LAND

Considering all the recent press about the increasing role of women in the high-tech world, “booth babes” would seem an anachronism.

Not true. “This industry is sort of the odd man out. It still is strongly driven by sex appeal,” says Eileen Fridkin of The Group, which provides tradeshow talent.

At other industry trade shows, companies such as Kraft will specifically request women whose looks would be mostly unremarkable next to the everyday company employees, Fridkin says. But when it comes to high-tech, vendors are looking for something more – something such as the “catsuits” that prettied up Crave Entertainment’s E3 display. As the nickname implies, each woman wore a black, form-fitting, zip-up one-piece.

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For all blog platforms, even if you choose a hosted blog platform, you want a domain name. Rather telling people to go to myblog.mybloghost.com, you want a shorter and easier to remember name. If you can’t host your blog on your own domain, at least redirect the domain to the hosted blog domain.

It just looks more professional. After all, you are running a business.
Forget all the cheesy suggestion of obtaining a long and keyword full domain name. It used to work, but now search engines know better. It only contributes a small fraction point to your ranking, if at all.

In fact, using a short domain name gives you benefits. It is easier to remember and tell your friends about. Shorter name is easier to remember. If all you target is search engine traffic and regular readers who consume your RSS feeds, then domain name matter less.
Here are important factors to consider when choosing a domain name:

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Ever since starting my job I’ve become a lot more peeved at certain things, people, actions etc.

I don’t know whether it’s because there is a lot of pressure on me to do my job right, or whether I’m not seeing my friends as much as I’d like to, or whether I’m just unhappy in my job… I just don’t know.

First off, pressure. This month’s campaign is a huge one. December is the busiest time for gyms and I happen to work for a national gym chain. The second largest in the country.

This month we’re all about slamming the competitors and saying what’s bad about them in our campaigns. We’ve had a video created by our digital agency and it’s great – it’s funny, and it shows us, as a company, in a very good light. And me?

Well, I’m the digital marketing executive. I am responsible for making it go “viral” as my director says. He wants me to get it 15,000 views in one month on YouTube alone. That might seem like a hell of a lot, it might seem very little, I don’t know. But bear in mind that we’ve never tried this tactic before. It’s completely new to the company.

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