Ever since starting my job I’ve become a lot more peeved at certain things, people, actions etc.
I don’t know whether it’s because there is a lot of pressure on me to do my job right, or whether I’m not seeing my friends as much as I’d like to, or whether I’m just unhappy in my job… I just don’t know.
First off, pressure. This month’s campaign is a huge one. December is the busiest time for gyms and I happen to work for a national gym chain. The second largest in the country.
This month we’re all about slamming the competitors and saying what’s bad about them in our campaigns. We’ve had a video created by our digital agency and it’s great – it’s funny, and it shows us, as a company, in a very good light. And me?
Well, I’m the digital marketing executive. I am responsible for making it go “viral” as my director says. He wants me to get it 15,000 views in one month on YouTube alone. That might seem like a hell of a lot, it might seem very little, I don’t know. But bear in mind that we’ve never tried this tactic before. It’s completely new to the company.