blog


Two years before getting pregnant I started surfing. I got so passionate about it, I surfed almost every day. As soon as I got more confident at it, I was off to new surf spots, reef breaks, and big swells. I even wrote ¨Let´s go big waves!¨ on the back of my longboard. And I was really all for the big waves. I´d drop anything to surf a swell (a swell is when we have bigger waves hitting the coast and it may last from 1 to 4 days,...

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So how different is Social Media in China? Out team in China have put together a nice piece together (based on research, case studies and in-house insights from the Middle Kingdom’s social hotpot) to consider how it is different, identifying several key elements which underline and explain why media agencies/buyers and clients should consider China an extremely unique climate for social media marketing. As well as describing the...

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Anyone ever feel like they’re having an identity crisis after becoming a parent? It has crossed my mind on several occasions so I’m just going to talk about t openly.. nothing to be ashamed of here, just pure honest feelings about life. There comes a time in many mothers’ and fathers’ lives when they sit there and think to themselves, what happened to the person I used to be? Granted, you have a child(or children) now so obviously...

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A couple of years ago, I read an article written by a married man who was describing marriage as work. Work that he happened to come across just to realize that he was having the choice between keeping at it or quitting. I wish I could remember where I read this article, or the name of the author. When I read it, it first struck me as pretty odd to see marriage not as a relationship, but as a job… At that time, I had been...

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I’ve always been quite fascinated with names and the first thing I think of when I know a new baby has been born, apart from “Is he or she healthy?”, is “What’d they call him/her? God, I hope it doesn’t suck.” And if I know the person well or the information has been made public prior to birth, I want to know; I need to know. I can’t help it; I’m a bit of a name snob. I have my own definite taste and I know it’s not for everyone, so I...

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Ever wonder why the world’s population has been growing at a ridiculously fast rate during the past 2 decades? It’s because 2 is the new 1. In other words, having 2 kids is now like having 1. Despite China’s one child law, the rest of the world didn’t get the memo. Worse yet is the fact that the poorest regions of the world have the most children. In fact, research has shown that in the U.S. those that are the most educated have fewer...

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